We are primarily a perfume wholesaler, so we obtain our products at supplier prices. At our physical storefronts we sell our brand-name products at wholesale prices, but our customers have to reach a purchase-quantity minimum to account for the overhead costs. Those are just the unavoidable costs of doing business at a physical location, which all department stores and malls have as well. However, when it comes to selling online the overhead is so low that we can provide those same prices without requiring the hefty purchase minimums that other wholesalers do. If you can purchase online, why pay more to shop at overpriced departments stores or outlet malls for exactly the same products?